Multiple Choice
Zeal is a popular automobile brand, and its positioning statement is: "For upscale American families who require large vehicles, Zeal is the automobile of choice." Which of the following mandatory elements is missing from the positioning statement?
A) point of difference
B) target audience
C) brand name
D) product category
E) need
Correct Answer:
Verified
Correct Answer:
Verified
Q88: The full positioning of a brand is
Q89: When an effective program can be designed
Q90: Business and consumer marketers use many of
Q91: Which of the following is true of
Q92: Demographic variables are generally more difficult to
Q94: Which type of market segmentation is generally
Q95: Dividing buyers into groups based on their
Q97: While designing a customer-driven marketing strategy, marketers
Q98: Lilly's, a furniture retailer, sells low-end furniture
Q127: Why do international markets need to be