Multiple Choice
Howard Schultz, the founder of Starbucks, positioned his bistros as "a third place" between work and home where patrons could share and enjoy a cup of coffee with friends. This illustrates ________.
A) an actual product
B) a core customer value
C) simple bundling
D) an augmented product
E) complex bundling
Correct Answer:
Verified
Correct Answer:
Verified
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