Multiple Choice
Susan has been redecorating her new condo for a year. She is carefully selecting every item. Susan finds an oriental rug that matches her color scheme and décor perfectly and purchases it immediately without engaging in comparison shopping. This is an example of a(n) ________.
A) shopping product
B) convenience product
C) specialty product
D) industrial product
E) capital product
Correct Answer:

Verified
Correct Answer:
Verified
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