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    Exam 7: Products, Services, and Brands: Building Customer Value
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    Laundry Detergent, Candy, Magazines, and Fast Food Are Purchased Frequently
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Laundry Detergent, Candy, Magazines, and Fast Food Are Purchased Frequently

Question 74

Question 74

Multiple Choice

Laundry detergent, candy, magazines, and fast food are purchased frequently by customers. They are examples of ________ products.


A) unsought
B) shopping
C) convenience
D) specialty
E) industrial

Correct Answer:

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