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    Marketing Study Set 1
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    Exam 7: Products, Services, and Brands: Building Customer Value
  5. Question
    When Buying Unsought Products, Consumers Spend Considerable Time and Effort
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When Buying Unsought Products, Consumers Spend Considerable Time and Effort

Question 77

Question 77

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When buying unsought products, consumers spend considerable time and effort in gathering information and making comparisons.

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