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    Exam 7: Products, Services, and Brands: Building Customer Value
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    Consumer Products That the Buyer Either Does Not Know About
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Consumer Products That the Buyer Either Does Not Know About

Question 40

Question 40

Multiple Choice

Consumer products that the buyer either does not know about or knows about but does not normally consider buying are referred to as ________ products.


A) convenience
B) unsought
C) specialty
D) shopping
E) industrial

Correct Answer:

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