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    Exam 7: Products, Services, and Brands: Building Customer Value
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    What Role Does Packaging Play in the Marketing of a Product
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What Role Does Packaging Play in the Marketing of a Product

Question 36

Question 36

Essay

What role does packaging play in the marketing of a product? How can packaging lead to an increase or decrease of sales? Provide examples to illustrate your response.

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Packaging involves designing and produci...

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