Which of the Following Is a Desirable Quality for a Brand

Multiple Choice

Which of the following is a desirable quality for a brand name?

A) The name should be unique and difficult to pronounce to ensure legal protection.
B) The name should be a common word rather than a distinctive one.
C) The name should not suggest anything about the product quality.
D) The name should translate easily into foreign languages.
E) The name should not be extendable.