Multiple Choice
Sportware, a leading shoe manufacturer, markets sneakers under the brand name "Athletix" and dress shoes under the brand name "Cameo" in order to target the two different market segments. What branding strategy is most likely being used by Sportware?
A) brand extensions
B) line extensions
C) multibrands
D) new brands
E) co-brands
Correct Answer:
Verified
Correct Answer:
Verified
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