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    Exam 7: Products, Services, and Brands: Building Customer Value
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    Fred's, a National Supermarket Chain, Sells Its Own Brand of Items
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Fred's, a National Supermarket Chain, Sells Its Own Brand of Items

Question 81

Question 81

Multiple Choice

Fred's, a national supermarket chain, sells its own brand of items across all categories. Such items are considered ________ brands.


A) national
B) manufacturer's
C) private
D) extended
E) licensed

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