Multiple Choice
Taco Bell test marketed Doritos Locos Tacos for three years and developed 45 prototypes. Once the decision was made to launch the new taco shell, it moved into the ________ stage of the new product development process.
A) concept development
B) product development
C) test marketing
D) strategy development
E) commercialization
Correct Answer:
Verified
Correct Answer:
Verified
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