Safari Unlimited Recently Conducted National Research to Generate Ideas for a New

Multiple Choice

Safari Unlimited recently conducted national research to generate ideas for a new line of fatigues geared to women. The company uncovered a number of ideas about clothing and accessory preferences as well as important benefits such as built-in sunblock and durability. The Safari Unlimited product development team will most likely use ________ next to arrive at a realistic number of products for the new fatigues line.

A) crowdsourcing
B) idea screening
C) concept testing
D) concept development
E) business analysis