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    Exam 8: New Product Development and Product Life-Cycle Strategies
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    In the New Product Development Process, the Purpose of Idea
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In the New Product Development Process, the Purpose of Idea

Question 58

Question 58

True/False

In the new product development process, the purpose of idea generation is to create a large number of ideas and the purpose of the next set of stages in the process is to reduce that number.

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