Appliances Galore Is Continually Updating Its Line of Refrigerators to Reflect

Multiple Choice

Appliances Galore is continually updating its line of refrigerators to reflect market trends and customer needs. Although the product class is in the maturity stage of the product life cycle, they maintain healthy sales of their line of refrigerators by continually ________.

A) concept testing
B) modifying the marketing mix
C) rebranding
D) modifying the product
E) modifying the market