Multiple Choice
Gershwin, a musical toy for toddlers, is in the maturity stage of the product life cycle, and Gershwin managers have decided to modify the product. What will Gershwin managers most likely do to achieve this goal?
A) change distributors
B) offer coupons for the toy
C) change the packaging of the toy
D) launch an online advertising campaign
E) cut prices of the toy to attract new customers
Correct Answer:
Verified
Correct Answer:
Verified
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