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    Marketing Study Set 1
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    Exam 8: New Product Development and Product Life-Cycle Strategies
  5. Question
    Modifying a Product Is an Ineffective Strategy in the Maturity
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Modifying a Product Is an Ineffective Strategy in the Maturity

Question 84

Question 84

True/False

Modifying a product is an ineffective strategy in the maturity period of the product life cycle because the product's decline is irreversible at this stage.

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