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    Exam 9: Pricing: Understanding and Capturing Customer Value
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    ________ Is the Sum of All the Values That Customers
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________ Is the Sum of All the Values That Customers

Question 54

Question 54

Multiple Choice

________ is the sum of all the values that customers give up to gain the benefits of having or using a product or service.


A) Payroll
B) Profit
C) Price
D) Cost
E) Salary

Correct Answer:

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