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    Exam 9: Pricing: Understanding and Capturing Customer Value
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    Which of the Following Sets the Upper Limit for a Product's
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Which of the Following Sets the Upper Limit for a Product's

Question 51

Question 51

Multiple Choice

Which of the following sets the upper limit for a product's pricing?


A) profits
B) product costs
C) consumer perceptions of value
D) elements of the product mix
E) competition

Correct Answer:

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