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According to the Elaboration Likelihood Model (ELM),if Either __________ or ___________

Question 5

Multiple Choice

According to the elaboration likelihood model (ELM) ,if either __________ or ___________ is/are missing,people are unlikely to be persuaded by facts and substance.


A) reward;punishment
B) emotional pleas;personal connections
C) serious threats;scientific evidence
D) motivation;opportunity for careful processing

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