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When Sam Went Looking for a New Car,he Met a Beautiful

Question 9

Multiple Choice

When Sam went looking for a new car,he met a beautiful saleswoman who described the curves of the car and how good Sam would look driving it.She did not mention the poor gas mileage,high price,or poor road performance.Sam made a snap decision to buy the car from the persuasive saleswoman.In this example,Sam was likely persuaded through the


A) central route.
B) peripheral route.
C) direct route.
D) evidence-based route.

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