Incorporating the Holistic View of Marketing, the Four Ps of the Marketing

Multiple Choice

Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________.

A) product, positioning, people, and price
B) people, processes, place, and promotion
C) product, processes, price, and people
D) people, processes, programs, and performance
E) product, price, promotion, and people