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    Exam 10: Crafting the Brand Positioning
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    Which of the Following Traits of a Brand's Ability to Become
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Which of the Following Traits of a Brand's Ability to Become

Question 53

Question 53

Multiple Choice

Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion?


A) practicality
B) sensuality
C) morality
D) mystery
E) intimacy

Correct Answer:

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