Sales of Luxury Goods Such as Perfumes, Colognes, and Aftershaves

Multiple Choice

Sales of luxury goods such as perfumes, colognes, and aftershaves depend heavily upon their initial response by the consumer. A well-designed package can create convenience and promotional value. It has been called the "silent salesman." Which of the three levels of packaging is this "silent salesman"?

A) retailer
B) consumer
C) shipping
D) secondary
E) primary