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BRZ Shoes Positions Itself as a Young, Adventurous Brand

Question 96

Multiple Choice

BRZ Shoes positions itself as a young, adventurous brand. Its logo and brand communication try to give consumers a feeling of excitement and bravery. These ads appeal to the ________ dimension of brand experience.


A) sensory
B) affective
C) behavioral
D) intellectual
E) social

Correct Answer:

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