Starbucks, Aveda, and BMW Have Been Able to Position Themselves

Multiple Choice

Starbucks, Aveda, and BMW have been able to position themselves within their categories by combining quality, luxury, and premium prices with an intensely loyal customer base. These companies are employing a ________ strategy.

A) market-skimming
B) market-penetration
C) survival
D) market share maximization
E) product-quality leadership