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    Marketing Management Study Set 1
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    An ________ Is a Specific Communications Task and Achievement Level
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An ________ Is a Specific Communications Task and Achievement Level

Question 98

Question 98

Multiple Choice

An ________ is a specific communications task and achievement level to be accomplished with a specific audience in a specific period of time.


A) advertising medium
B) advertising objective
C) advertising channel
D) advertising budget
E) advertising copy

Correct Answer:

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