Which of the Following Conditions Necessitates That the Objective of Advertising

Multiple Choice

Which of the following conditions necessitates that the objective of advertising should be to stimulate more usage of a product?

A) the advertised product belongs to a nascent product category
B) the company is not the market leader
C) the advertised brand is superior to the market leader
D) the product class is mature
E) brand usage for the product is very high