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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Which of the Following Is a Disadvantage of Using Newsletters
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Which of the Following Is a Disadvantage of Using Newsletters

Question 60

Question 60

Multiple Choice

Which of the following is a disadvantage of using newsletters as an advertising medium?


A) low audience selectivity
B) high chances of runaway costs
C) lack of adequate control
D) relatively high costs
E) lack of interactive possibilities

Correct Answer:

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