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    Marketing Management Study Set 1
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    Exam 18: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    An Ideal Event Is Also Unique but Not Encumbered with Many
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An Ideal Event Is Also Unique but Not Encumbered with Many

Question 13

Question 13

True/False

An ideal event is also unique but not encumbered with many sponsors, lends itself to ancillary marketing activities, and reflects or enhances the sponsor's brand or corporate image.

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