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    Marketing Management Study Set 7
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    Exam 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
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    Which of the Following Is a Disadvantage of Using Outdoor
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Which of the Following Is a Disadvantage of Using Outdoor

Question 154

Question 154

Multiple Choice

Which of the following is a disadvantage of using outdoor media for advertising?


A) low flexibility
B) low repeat exposure
C) limited audience selectivity
D) high costs
E) greater competition

Correct Answer:

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