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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
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    The Internet Provides Marketers and Consumers with Opportunities for Much
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The Internet Provides Marketers and Consumers with Opportunities for Much

Question 33

Question 33

Multiple Choice

The Internet provides marketers and consumers with opportunities for much greater interaction and ________ than other marketing channels.


A) control
B) data security
C) high involvement selling
D) order conversion
E) individualization

Correct Answer:

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