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    Marketing Management Study Set 7
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    Exam 22: Managing Personal Communications: Direct and Database Marketing and Personal Selling
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    A Salesperson Sends E-Mails to Persuade Prospects to Buy the Products
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A Salesperson Sends E-Mails to Persuade Prospects to Buy the Products

Question 78

Question 78

Multiple Choice

A salesperson sends e-mails to persuade prospects to buy the products of his company. This is a type of ________ marketing.


A) buzz
B) virtual
C) word-of-mouth
D) direct
E) viral

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