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    Marketing Management Study Set 1
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
  5. Question
    Buzz Marketing Is Most Useful for Products That Are Unconventional
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Buzz Marketing Is Most Useful for Products That Are Unconventional

Question 86

Question 86

True/False

Buzz marketing is most useful for products that are unconventional and unique.

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