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    Marketing Management Study Set 1
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    Exam 19: Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling
  5. Question
    Explain the Importance of Word of Mouth Marketing
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Explain the Importance of Word of Mouth Marketing

Question 137

Question 137

Essay

Explain the importance of word of mouth marketing. Briefly describe some of the channels that customers use to spread word of mouth.

Correct Answer:

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Consumers use word of mouth to talk abou...

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