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For the Launch of "Trema," Your Company's New Pocket Organizer

Question 108

Multiple Choice

For the launch of "Trema," your company's new pocket organizer that can also be used as a cell phone, the CMO has decided that the product can be launched in international markets without any changes in its features or the marketing strategy. This introduction can described as a ________.


A) dual adaptation
B) straight extension
C) product adaptation
D) forward invention
E) backward invention

Correct Answer:

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