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As a Result of the Ad Campaigns Depicting Brazil as a Multicultural

Question 105

Multiple Choice

As a result of the ad campaigns depicting Brazil as a multicultural land of carnivals and beaches, any mention of the country makes people think of sun and sand. This is an example of ________.


A) anchoring effect
B) target market impact
C) regiocentrism
D) country-of-origin effect
E) cognitive dissonance

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