Question 1

Sales reps might have better insight into developing trends than any other group, and forecasting might give them greater confidence in their sales quotas and more incentive to achieve them.

Accepted Answer

A) True 
 B)False

Question 2

The sites which offer positive or negative product or service reviews and are built by the retailers of a particular product or service are called ________.

Accepted Answer

A)  combo sites 
B)  distributor or sales agent feedback sites 
C)  public blogs 
D)  independent service review forums 
E)  customer complaint sites

Question 3

A company can expect to expand its market share to a large extent when ________.

Accepted Answer

A)  it has a high market-penetration index 
B)  its share-penetration index is low 
C)  its share-penetration index is high 
D)  its product-penetration percentage is high 
E)  it has a low market potential

Question 4

Why is it necessary for firms to execute the steps of the order-to-payment cycle quickly and accurately?

Accepted Answer

The answer of Why is it necessary for firms to...

Question 5

Which of the following is true about the technology trends that marketers should monitor?

Accepted Answer

A)  A growing portion of U.S. R&D expenditures are going toward the research side as opposed to the development side. 
B)  Today, the time between idea and implementation is expanding. 
C)  More single companies rather than consortiums are directing research efforts toward major breakthroughs. 
D)  The pace of change is accelerating today. 
E)  The government has decreased regulation of technological change.

Question 6

The market forecast shows expected market demand, not maximum market demand.

Accepted Answer

A) True 
 B)False

Question 7

________ is the maximum sales available to all firms in an industry during a given period, under a given level of industry marketing effort and environmental conditions.

Accepted Answer

A)  Company demand 
B)  Market demand 
C)  Company sales potential 
D)  Sales quota 
E)  Total market potential

Question 8

A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.

Accepted Answer

A)  sales-force surrogates 
B)  intermediaries 
C)  external networks 
D)  advisory panels 
E)  customer feedback systems

Question 9

A ________ is a "large social, economic, political, and technological change that is slow to
Form, and once in place, influences us for some time-between seven and ten years, or longer."

Accepted Answer

A)  fad 
B)  fashion 
C)  trend 
D)  megatrend 
E)  style

Question 10

In response to the U.S. income distribution trend toward ________, Levi-Strauss introduced premium Levi's Capital E line to upscale retailers and the economy Levi Strauss Signature line to mass-market retailers.

Accepted Answer

A)  very low incomes 
B)  mostly low incomes 
C)  mostly high incomes 
D)  mostly medium incomes 
E)  low and high incomes

Question 11

Mailing of a new offer to a handful of selected customers instead of all customers reduces the response rate to the offer.

Accepted Answer

A) True 
 B)False

Question 12

________ refer to groups of individuals who are born during the same time period and travel through life together.

Accepted Answer

A)  Cohorts 
B)  Populations 
C)  Clans 
D)  Societies 
E)  Ethnic groups

Question 13

Few consumers actually delete cookies frequently. When customers do not delete cookies, they expect customized marketing appeals and deals.

Accepted Answer

A) True 
 B)False

Question 14

Only one level of industry marketing expenditure will actually occur. The market demand corresponding to this level is called the ________.

Accepted Answer

A)  market minimum 
B)  market share 
C)  market forecast 
D)  market potential 
E)  company demand

Question 15

Which of the following is the second largest contributor to global warming, accounting for roughly a fifth of carbon emissions?

Accepted Answer

A)  transportation 
B)  primary metal production facilities 
C)  electrical power plants 
D)  aerosol cans 
E)  rural cooking fires

Question 16

Suppose the people of Greenworld, an island on the southwest Pacific are primarily involved in the direct procurement of edible plants and animals from the wild, foraging and hunting without significant recourse to the domestication of either. On the contrary people in Newland, a country rich in petroleum resources export petroleum to the industrial countries. Which of the two countries mentioned above is likely to offer greater marketing opportunities for luxurious goods and why?

Accepted Answer

The answer of Suppose the people of Greenworld, an island...

Question 17

List and briefly describe the five main ways in which marketers can find relevant online information on competitors' strengths and weaknesses.

Accepted Answer

The answer of List and briefly describe the five main...

Question 18

The sales forecasting method of ________ builds sets of equations that describe a system and statistically derives the different parameters that make up the equations statistically.

Accepted Answer

A)  timeseries analysis 
B)  statistical demand analysis 
C)  econometric analysis 
D)  cost effectiveness analysis 
E)  exponential smoothing

Question 19

The penetrated market is the set of consumers who have an interest in a market offer but do not have the accessibility.

Accepted Answer

A) True 
 B)False

Question 20

Households comprising of single, separated, widowed, and divorced individuals generally demand larger apartments, and expensive appliances, furniture, and furnishings.

Accepted Answer

A) True 
 B)False

Exam 3: Collecting Information and Forecasting Demand

Sales reps might have better insight into developing trends than any other group, and forecasting might give them greater confidence in their sales quotas and more incentive to achieve them.

The sites which offer positive or negative product or service reviews and are built by the retailers of a particular product or service are called ________.

A company can expect to expand its market share to a large extent when ________.

Why is it necessary for firms to execute the steps of the order-to-payment cycle quickly and accurately?

Which of the following is true about the technology trends that marketers should monitor?

The market forecast shows expected market demand, not maximum market demand.

________ is the maximum sales available to all firms in an industry during a given period, under a given level of industry marketing effort and environmental conditions.

A ________ is a "large social, economic, political, and technological change that is slow to Form, and once in place, influences us for some time-between seven and ten years, or longer."

In response to the U.S. income distribution trend toward ________, Levi-Strauss introduced premium Levi's Capital E line to upscale retailers and the economy Levi Strauss Signature line to mass-market retailers.

Mailing of a new offer to a handful of selected customers instead of all customers reduces the response rate to the offer.

________ refer to groups of individuals who are born during the same time period and travel through life together.

Few consumers actually delete cookies frequently. When customers do not delete cookies, they expect customized marketing appeals and deals.

Only one level of industry marketing expenditure will actually occur. The market demand corresponding to this level is called the ________.

Which of the following is the second largest contributor to global warming, accounting for roughly a fifth of carbon emissions?

List and briefly describe the five main ways in which marketers can find relevant online information on competitors' strengths and weaknesses.

The sales forecasting method of ________ builds sets of equations that describe a system and statistically derives the different parameters that make up the equations statistically.

The penetrated market is the set of consumers who have an interest in a market offer but do not have the accessibility.

Households comprising of single, separated, widowed, and divorced individuals generally demand larger apartments, and expensive appliances, furniture, and furnishings.