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    Exam 3: Collecting Information and Forecasting Demand
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    If the Ratio Between Current and Potential Levels of Market
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If the Ratio Between Current and Potential Levels of Market

Question 107

Question 107

Essay

If the ratio between current and potential levels of market demand is close to unity, what can you infer about the industry's market-penetration index and the growth potential of the firms in the industry?

Correct Answer:

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The industry has a high market...

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