Solved

Hilton Hotels Customizes Rooms and Lobbies According to Location

Question 117

Multiple Choice

Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation.


A) demographic
B) behavioral
C) psychographic
D) geographic
E) cultural

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q112: Not everyone is in favor of local

Q113: Kim is a young professional who enjoys

Q114: A marketer is interested in segmenting a

Q115: According to the VALS segmentation system, _

Q116: A _ consists of a group of

Q118: According to the VALS segmentation framework, consumers

Q119: Which of the following statements accurately describes

Q120: Everyone who buys a given product wants

Q121: Beltway Boomers are the nation's tech-savvy singles

Q122: Increasingly, companies are finding that their markets