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    Marketing Management Study Set 7
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    Exam 11: Creating Brand Equity
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    If Consumers Can Easily Recall and Recognize a Brand Element
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If Consumers Can Easily Recall and Recognize a Brand Element

Question 95

Question 95

Multiple Choice

If consumers can easily recall and recognize a brand element, the brand element is said to be ________.


A) meaningful
B) protectable
C) adaptable
D) transferable
E) memorable

Correct Answer:

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