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  3. Study Set
    Marketing Management Study Set 1
  4. Exam
    Exam 9: Creating Brand Equity
  5. Question
    ________ Is the Job of Estimating the Total Financial Worth
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________ Is the Job of Estimating the Total Financial Worth

Question 114

Question 114

Multiple Choice

________ is the job of estimating the total financial worth of the brand.


A) Brand tracking
B) Brand auditing
C) Brand equity
D) Brand valuation
E) Brand harmonization

Correct Answer:

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