Multiple Choice
Apple's ipod shuffle is an example of ________.
A) a sub-brand
B) a parent brand
C) family brand
D) a brand mix
E) an umbrella brand
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q36: Research indicates that high-quality brands stretch farther
Q46: Assume you are a marketing manager and
Q56: With respect to the brand building pyramid,
Q57: As a branding manager, you have recommended
Q112: Christian Louboutin is a footwear designer who
Q113: The brand promise will not be delivered
Q114: _ is the job of estimating the
Q120: According to brand asset valuator model, declining
Q121: Advertising agency Young and Rubicam (Y&R)developed a
Q155: Which of the following "building block levels"