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    Principles of Marketing Study Set 3
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    Exam 9: New-Product Development and Product Life Cycle Strategies
  5. Question
    A Detailed Version of a New Idea Stated in Meaningful
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A Detailed Version of a New Idea Stated in Meaningful

Question 14

Question 14

Multiple Choice

A detailed version of a new idea stated in meaningful customer terms is called a ________.


A) product solution
B) product concept
C) product image
D) product proposal
E) product lining

Correct Answer:

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