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    Principles of Marketing Study Set 3
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    Exam 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    A(n) ________ Consists of a Set of Buyers Who Share
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A(n) ________ Consists of a Set of Buyers Who Share

Question 47

Question 47

Multiple Choice

A(n) ________ consists of a set of buyers who share common needs or characteristics that the company decides to serve.


A) marketing channel
B) citizen-action group
C) distribution channel
D) target market
E) customer franchise

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