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    Principles of Marketing Study Set 3
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    Exam 5: Consumer Markets and Consumer Buyer Behavior
  5. Question
    Opinion Leaders Are Also Referred to as ________
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Opinion Leaders Are Also Referred to as ________

Question 20

Question 20

Multiple Choice

Opinion leaders are also referred to as ________.


A) influentials
B) lower uppers
C) innovators
D) laggards
E) surrogate consumers

Correct Answer:

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