Smaller Companies May Assign Specific Executives to Watch Particular Competitors

Multiple Choice

Smaller companies may assign specific executives to watch particular competitors. A manager who used to work for a competitor might follow that competitor closely to see what it does in the marketplace. Such a manager would be considered the company's ________ on that competitor.

A) market leader
B) market challenger
C) surrogate consumer
D) in-house expert
E) laggard