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    Exam 18: Creating Competitive Advantage
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    A Runner-Up Firm That Wants to Hold Its Share in an Industry
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A Runner-Up Firm That Wants to Hold Its Share in an Industry

Question 128

Question 128

Multiple Choice

A runner-up firm that wants to hold its share in an industry without rocking the boat is a ________.


A) market follower
B) market maven
C) market challenger
D) market nicher
E) market leader

Correct Answer:

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