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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
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    Which of the Following Categories in the Customer Database Includes
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Which of the Following Categories in the Customer Database Includes

Question 58

Question 58

Multiple Choice

Which of the following categories in the customer database includes information on customers' age, income, and birthdays?


A) demographic data
B) psychographic data
C) geographic data
D) buying behavior data
E) census data

Correct Answer:

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