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Which of the Following Best Describes Permission-Based E-Mail Marketing

Question 158

Multiple Choice

Which of the following best describes permission-based e-mail marketing?


A) sending unsolicited, unwanted commercial e-mail messages
B) sending requests to users to join online social networking communities
C) sending e-mail pitches only to customers who "opt-in"
D) offering free promotional materials to new customers
E) gathering demographic details for customer databases

Correct Answer:

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