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    Principles of Marketing Study Set 3
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
  5. Question
    ________ Data in a Customer Database Includes Information Regarding a Customer's
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________ Data in a Customer Database Includes Information Regarding a Customer's

Question 38

Question 38

Multiple Choice

________ data in a customer database includes information regarding a customer's activities, interests, and opinions.


A) Demographic
B) Psychographic
C) Census
D) Geographic
E) Behavioral

Correct Answer:

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